The mega-event for the third time in succession: on the night of 28th to 29th December 2011 it had finally arrived: for the third time in succession, SILAG Handel AG opened the doors to its Warehouse Sales and at 5 minutes past midnight traditionally rang in Germany’s largest fireworks sale.
Tonnes of fireworks, all meeting safety regulations, were once again stocked. The throngs of pyrotechnics fans were professionally guided on site by 20 marshals. Liebigstraße was turned into a one-way street with a special traffic-routeing system, and a 20 000 m² car park immediately next to Warehouse Sales was made available for the event ensuring that everything went smoothly.
SILAG Handel AG of course surprised everyone with a unique New Year offer of high-quality fireworks. This time, giant family packets with a value of €119.00 for approx. 1000 pyrotechnical shots were snapped up at the sensational price of just €39.99. These contained rockets, batteries, various flare fireworks and fireworks for young people, air-bombs (bangers) and table fireworks, including good-luck charms for the New Year.
Physical well-being was also catered for. To bridge any possible waiting times, there were curry sausages from a traditional curry-sausage van and hot and cold drinks from a traditional red-wine punch van. Both vans were more than fascinating and absolutely unique with their crafted finishes, their perfection and their individuality. An incomparable feast for the eyes enjoyed by about 3000 visitors each night.