Acquisition of the licence rights for shavers of the „PLAYBOY” brand in January 2016
The world debut of the patented “Hybrid Kochsystem” receives TÜV/GS and LGA release for all diameters up to 28 cm in March 2016.
Acquisition of the licence rights for household articles of the „Wienerwald” brand in December 2016
Acquisition of the licence rights to the „Carrera” pet accessories brand in February 2015
Acquisition of the licence rights to the brand „Carrera” for E‐cigarettes in September 2015
Formation of „Luftrettung Sauerland GmbH” as „Daughter of HeliJet Charter GmbH”
SILAG extends its brand portfolio with the Lifestyle‐brand “ROUTE 66″
SILAG receives the „Red Dot Award: Product Design”, coveted the world over, for garden irrigation of the future.
The Design Centre of North Rhine‐Westphalia reported that this year the SILAG‐produced Carrera Greenmaster hose connector received the „Red Dot Award: Product Design”, a recognised quality seal that is coveted world‐wide. Recognised experts considered both the product’s pure stylistic idiom and its feel, tested its functionality and confirmed its ecological compatibility.
Under the motto “We make knowledge affordable”, SILAG Media AG is able, with the series “I KNOW SOMETHING – Albert E. explains the world”, to rack up sales of over 2 million recordings and more than 60 different knowledge‐related subjects. In addition, at the start of the year, the educational software “Albert E. for primary school subjects: German, Mathematics and English for classes 1−4” was implemented. The first set of books appears at the end of 2013. In the meantime, Albert E. also has his own website (www.albert-e.com) and is marketed successfully on the internet.
Acquisition of the brand rights “Carrera” and “Royal County of Berkshire POLO CLUB”
TÜV Nord Cert GmbH grants the SILAG Media AG the FSC® product range certification. The aim of the Forest Stewardship Council® (FSC®), founded in 1993, is to promote worldwide responsibility in forestry in a comprehensive sense.
Start of marketing of a new dimension in the field of „mobile media”. HeliJet Charter GmbH, a 100% subsidiary of SILAG Handel AG, sets a new record under the supervision of Guinness World Records Ltd. HeliJet Charter GmbH flies its advertising slogan through the skies on over 5000 m² of aerial silk. Read more at www.helijet-charter.de
At over 130 million euros, SILAG Handel AG achieves a record turnover for the previous business year of 2008 and thus successfully sets a benchmark for further growth and sustainable development of the whole group.
Large investment in a logistics building with approx. 75 000 m² of working area and the corresponding number of jobs. The facility was further upgraded in 2011 with the installation of one of Germany’s largest photo‐voltaic units. This ground‐breaking installation in Upper Franconia was honoured under the name of “Siegfried‐Lapawa‐Straße”.
Centralisation of the trade activities in the fields of media, books and sound recordings from SILAG Handel over to SILAG Media AG
Formation of SILAG Media AG
SILAG main administration moves from Solingen to Langenfeld
Start of marketing of the largest advertising hoardings on German motorways
This medium, with an advertising surface of 500 m², is used by large companies for advertising purposes at the SILAG headquarters on the A3 between Cologne and Düsseldorf.
SILAG Handel AG exploits a new sales channel with the marketing of non‐food articles via TV programmes. The format RTL Shop Discount is developed with the broadcaster RTL and broadcast in weekly shows. Only items from SILAG are marketed through this.
SILAG builds the new trading arms of books and sound recordings within SILAG Handel AG
Die Deutsche Umwelthilfe (German Environmental Assistance) awards Mr. Siegfried Lapawa the „German Environmental Prize 2005” for the development of a new process in disposal of paper sludge.
The company extends its trading portfolio with the acquisition of one of the most internationally important wholesale companies in the field of gift articles, Burmeister & Thelen GmbH. The re‐structuring process of SILAG Metallwaren AG thus started is continuing. In future master item and discount item business will be transacted via SILAG Handel AG.
Formation of SILAG Automobil GmbH
Development of non‐food management of remnant inventory
Development of the evolution of „intelligent management of remnant inventory”
Formation of SILAG Prozesswassertechnologie GmbH
Acquisition of the brand „DOMO TAVOLA”
Acquisition of the world‐famous brand „KüchenMeister”
Formation of „PT Fox International Indonesia” as subsidiary company
Formation of SILAG Metallwaren AG
Acquisition of worldwide rights to the name „Ebel”
Purchase of the Solingen cutlery factory “Chromolit”
Formation of Nivella Cutlery Manufacturing in Solingen