The fur­ther deve­lo­p­ment of paten­ted items and arti­cles with pro­tec­ted designs tog­e­ther with crea­ti­on of our own design pro­ducts ensu­res sus­tainab­le com­pe­ti­ti­ve advan­ta­ges. SILAG Han­del AG was awar­ded, for examp­le, the “Red Dot Award: Pro­duct Design“, known and cove­ted the world over, for the “Water Sys­tem of the Future“, intro­du­ced in 2012.

Market Research

Brand deve­lo­p­ment and main­ten­an­ce are clo­se­ly coor­di­na­ted with purcha­sing by means of par­al­lel market-research acti­vi­ties and mar­ket stu­dies in order to estab­lish pro­ducts effec­tively on the mar­ket and rai­se awa­reness of them.
SILAG Han­del AG is thus able to offer its cus­to­mers and tra­ding part­ners top-quality arti­cles and bes­po­ke con­cepts which have alrea­dy been market-tested with uni­que sel­ling points and com­pe­ti­ti­ve advan­ta­ges, wher­eby pre­fe­rence is gene­ral­ly given to pro­duct deve­lo­p­ments with the in-demand qua­li­ty seal “Made in Ger­ma­ny“.