The further development of patented items and articles with protected designs together with creation of our own design products ensures sustainable competitive advantages. SILAG Handel AG was awarded, for example, the “Red Dot Award: Product Design“, known and coveted the world over, for the “Water System of the Future“, introduced in 2012.
Market Research
Brand development and maintenance are closely coordinated with purchasing by means of parallel market-research activities and market studies in order to establish products effectively on the market and raise awareness of them.
SILAG Handel AG is thus able to offer its customers and trading partners top-quality articles and bespoke concepts which have already been market-tested with unique selling points and competitive advantages, whereby preference is generally given to product developments with the in-demand quality seal “Made in Germany“.

Carrera Greenmaster Water Technology – a SILAG Handel AG product range