License contracts with decade‐long contract periods ensure that SILAG Handel AG has extensive rights to many products and thus also guarantee long‐term success– for business partners too.
Along with the established brands of “Carrera” and “Royal County of Berkshire POLO CLUB” we were also able to acquire the world‐famous brands “ROUTE 66 – Feel the Freedom” and „SANTA BARBARA POLO & RAQUET CLUB”. The portfolio is rounded off by the development of a comprehensive cooking‐system patent and the re‐launching of the brands “Nivella”, „Chromolit” and “Küchenmeister”.
Occupying the representative brand culture guarantees success for company strategy and enables SILAG Handel AG to develop products on a large scale aligned to market demands, produce them under their own brands and position them on the market.
The SILAG group is exploring new and promising paths with the development of new products. The brands “Royal County of Berkshire POLO CLUB“ and „SANTA BARBARA POLO & RAQUET CLUB” are primarily used for the specialist and mass markets in the middle to higher consumer ranges. The „ROUTE 66” brand occupies the ‘casual’ sector. The own‐brand range in the world of “Carrera” is prominently positioned in the outdoor, garden, leisure and DIY sectors and will continue to be expanded sustainably in future. In the area of textiles, SILAG Handel AG works to BSCI standards and with appropriately certified companies.