Demanding individual concepts: the daily challenge for SILAG Handel AG is how to develop demanding individual concepts. This means, e.g., quickly improving liquidity, using the sales areas optimally, supporting partners operationally and involving them in product creation and development processes; it also means promoting ecological, economic and social sustainability, always with the aim of giving solution‐orientated and value‐adding support that gives guarantees of gross yield.
With the emphasis on a company strategy that continues to be sustainable and future‐orientated, SILAG Handel AG company premises and projects are being expanded to offer system‐provider management in the form of a European trading house. Here it is important to us to demonstrate who we are – creators of unique selling points – with an even greater focus on our customers in wholesale. The site at Langenfeld has been re‐designed in this context.
Products and brand quality can be experienced ‘live’ under real conditions in generously proportioned presentation areas with a display area of 1100 m². New presentation possibilities make it possible to introduce a complete range of solutions such as action plans, special product collections for product themes or customer‐specific sales arrangements. This broad range of articles and depth of variety of the SILAG Handel AG action programme make it unnecessary for our customers to take shopping trips to the Far East to discover new procurement markets.