A World First!
A spectacular 5000 m² outdoor production by helicopter supported by a superlative sports event: by Formula 1 and the PORSCHE Mobil 1 SUPERCUP.
Nürburgring: 23th and 24th July 2011
Pounding heart and adrenaline, high speed and Green Hell, motor-racing and entertainment. There is good reason why the ultimate sports event, the Formula 1 2011 Santander German Grand Prix at the Nürburgring, which was heavily attended and extremely media-effective, proved the perfect background for an unusual media-production in the sky.
Between Qualifying Sessions in the PORSCHE Mobil 1 SUPERCUP and the Formula 1 and the subsequent races, a special sky advertising event by the BERENTZEN Company could be admired from pole position on the grounds of the Nürburgring.
SILAG surprised people again with this production of the BERENTZEN advert, using the most spectacular, over-sized format to bring a level of awareness hitherto unachieved. The SILAG search-and-rescue helicopter, SILAG SAR, operated by HeliJet Charter GmbH, took aloft the current advertising slogan of “Always polite” – in world-record format and bright red, akin to the visual appearance of its well-known company trademark. The banner can be seen from miles away!
Recently, in May 2011 and also at the Nürburgring, the world record for the largest-ever advertising banner flown was set by HeliJet Charter GmbH and confirmed by the Guinness Book of World Records. High-end technology, years of experience and the know-how of the pilots and the supporting ground crew are indispensable. Only the special helicopter, the SILAG SAR Sikorsky S76, four of which are available to HeliJet Charter GmbH, can allow sky-banners of such dimensions to be flown!