NOVEMBER 2010

The SILAG Media phi­lo­so­phy is to offer the best, most beau­ti­ful, enter­tai­ning and most exci­ting books at the che­a­pest pri­ces. “Know­ledge is afford­a­ble!”

The extre­me­ly suc­cess­ful SILAG Media divi­si­on deals with the busi­ness ope­ra­ti­ons in tra­ding and pro­duc­tion of books, sound record­ings and toys and now sells more than 20 mil­li­on books and more than 10 mil­li­on sound record­ings annu­al­ly.

SILAG Media is thus one of the lar­gest dis­tri­bu­tors of the­se media. Sin­ce the­se pro­ducts are not pri­ma­ri­ly sold in clas­si­cal spe­cia­list dea­ler­s­hips but are mar­ke­ted with a demons­tra­b­ly unbea­t­a­ble value for money, even low-income sec­tors of the popu­la­ti­on are given access to edu­ca­ti­on at afford­a­ble pri­ces. The con­cept “We make know­ledge afford­a­ble” has been suc­cess­ful­ly imple­men­ted.

Abso­lu­te block­bus­ter suc­ces­ses in the com­pa­ny are the sto­ries of “Hexe Lil­li”, fami­li­ar to all and loved by child­ren and par­ents ali­ke (CDs of the ori­gi­nal ZDF/ARD children’s chan­nel TV seri­es with a total of 26 tit­les) and “Albert E. – ICH WEISS WAS”. Albert E. exp­lains the world to child­ren in 24 dif­fe­rent tit­les. A fur­ther twel­ve tit­les are plan­ned for 2011 and should be avail­ab­le from the midd­le of the year (start of school).

Sto­ries, books and audio books with child-appropriate con­tent that sti­mu­la­tes children’s curio­si­ty, exci­tes the ima­gi­na­ti­on and pro­mo­tes deve­lo­p­ment.

Both cha­rac­ters “Hexe Lil­li” and “Albert E.” and their sto­ries have  gre­at pedago­gi­cal value and are among the best-selling tit­les in Ger­ma­ny.