„Back to the roots” – the household goods sector lives!
NOVEMBER 2012
The history of today’s SILAG Handel AG started in 1985 with the founding of Nivella cutlery-parts production in Solingen: 27 years later, it stays true to its roots and sells around 1 million pans of its own brands “Nivella”, “Steinberger” and “KüchenMeister”. Even back then the company’s main goal was to satisfy customers with the highest quality products.
None of this has changed even today. Traditionally, the maxim “We offer qualitatively high-value cookware in functional and tasteful designs for households and for ambitious chefs” applies to SILAG. This is a good basis for enjoyment in cooking.
The varied range of hardware sets the bar high, especially for households. The range in this sector is more varied than ever. The development department of SILAG Handel AG takes tried-and-tested items and reworks them with innovative, entrepreneurial spirit into practical new products including right up until they can be patented. The programme includes qualitatively high-value cookware made of stainless steel, cast iron or aluminium, suitable for induction hobs and dishwasher-proof at marketable prices. Our latest success is the “I Love Colours” range, an aluminium pan for each day in the four fashionable colours of ruby-red, purple, grass-green and azure-blue!